On the effect of social norms to reduce pollution

Mantovani, Andrea ; Tarola, Ornella ; Vergari, Cecilia (2014) On the effect of social norms to reduce pollution. Bologna: Dipartimento di Scienze economiche DSE, p. 31. DOI 10.6092/unibo/amsacta/4039. In: Quaderni - Working Paper DSE (950). ISSN 2282-6483.
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Abstract

We analyse how market competition in a vertically differentiated polluting industry is affected by product variants that comply at different levels with "green" social norms. A green consumption behaviour is considered as a byword of good citizenship. Consumer preferences depend on a combination of hedonic quality and compliance with the norms. Assuming that the high hedonic quality variant complies less with the norms than the low hedonic quality one, we characterize the different equilibrium configurations, depending on the perceived intensity of such norms. Then, we focus on the role that institutions may have in using these norms to reduce pollution emissions.

Abstract
Document type
Monograph (Working Paper)
Creators
CreatorsAffiliationORCID
Mantovani, Andrea
Tarola, Ornella
Vergari, Cecilia
Keywords
Social norms, Hedonic quality, environmental quality, relative preferences, vertical differentiation
Subjects
ISSN
2282-6483
DOI
Deposit date
23 Jun 2014 08:20
Last modified
16 Mar 2015 15:04
URI

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