README file
Data Set Title: “Consumer Response to Wine Quality at Different Alcohol Levels and the Acceptance and Barriers to Alcohol-Free Wine”
Data Set Authors: Yogesh Kumar (Department of Agricultural and Food Sciences, University of Bologna), ORCID 0000-0002-1841-8849; Arianna Ricci (Department of Agricultural and Food Sciences, University of Bologna), ORCID 0000-0002-4810-9123; Giuseppina Paola Parpinello (Department of Agricultural and Food Sciences, University of Bologna), ORCID 0000-0002-1439-8035; and Andrea Versari (Department of Agricultural and Food Sciences, University of Bologna), ORCID 0000-0003-2960-0619
Data Set Contact Person: Yogesh Kumar (Department of Agricultural and Food Sciences, University of Bologna), ORCID 0000-0002-1841-8849, e-mail; yogesh.kumar3@unibo.it
Data Set License: this data set is distributed under the Creative Commons Attribution 4.0 International (CC BY 4.0) License, https://creativecommons.org/licenses/by/4.0/ 
Publication Year: 2025
Project Info: “Understanding Consumer Acceptance and Barriers to Alcohol-Free Wine: Insights into Quality Perception and Purchase Motivations Across Demographics”. Part of PhD project. 
Data set Contents
The data set consists of:
•	1 file containing numerical tabular data in .xlsx format
“Consumer_Survey_Data.xlsx”
•	1 README file in .rtf format
“Consumer_Survey_Data_README.rtf”
Data set Documentation
Abstract
This dataset shows the consumer response to wine quality at different ethanol levels and the acceptance and barriers to alcohol-free wine. The response shows that consumers were able to differentiate wine samples based on alcohol content. Additionally, overall quality scores significantly declined with decreasing alcohol content, and alcohol-free wine received the lowest score. Safety, health or wellness benefits, and the desire to avoid alcohol emerged as the primary motivations for consuming alcohol-free wine. In contrast, sensory shortcomings, higher costs, and limited availability were identified as key barriers to the adoption of alcohol-free wine. These results provide strategic insights to strengthen the positioning of alcohol-free wines in a competitive beverage market. 
Content of the file
File Consumer Survey Data.xlsx contains data on the consumer response to wine quality at different ethanol levels and the motivation and barriers to alcohol-free wine. :
•	The sheet 'Consumer questionnaire' contains information about the questions asked during the survey and sensory analysis.
•	The sheet ‘Outcome' contains the response of participants. 
Notes 
The data contained in this article are presented in the following publication:
Kumar, Y., Ricci, A., Parpinello, G. P., & Versari, A. (2025). Understanding Consumer Acceptance and Barriers to Alcohol‐Free Wine: Insights Into Quality Perception and Purchase Motivations Across Demographics. Journal of Sensory Studies, 40(5), e70074. https://doi.org/10.1111/joss.70074 
Data sources 
These were collected using a consumer survey and sensory analysis. In that, commercially available Pinot Grigio wine with 12% v/v alcohol (OW) and an alcohol-free/No-Low (DW) version (0.0% v/v) were used. To prepare a partially dealcoholized wine (PDW) sample with 6% v/v alcohol, equal volumes of the 12% v/v and 0.0% v/v wines were blended in a 1:1 ratio.
Methodologies 
Consumer survey
List of variables 
Variable	Description	
Sample 110	Partially dealcoholized wine (PDW)	
Sample 145	Standard wine (OW)	
Sample 135	Alcohol free wine (DW)