Content delivery and vertical integration in O-L content markets

Lanzi, Diego and Marzo, Massimiliano (2004) Content delivery and vertical integration in O-L content markets. p. 13. DOI 10.6092/unibo/amsacta/1551.
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Abstract

On-line content delivery and vertical alliances between conduit and content providers are nowadays crucial issues in digital markets. In this paper, we discuss and compare a push and a pull model for on-line content delivery in the case of non-zero marginal cost for network transits because of network services for content delivery (like data caching). Under both models, we show that rationales for vertical strategic integration between conduit and content providers phase out in successive monopolies and Bertrand duopolies.

Abstract
Document type
Monograph (Working Paper)
Creators
CreatorsAffiliationORCID
Lanzi, Diego
Marzo, Massimiliano
Keywords
content delivery, vertical integration, digital markets
Subjects
DOI
Deposit date
15 Feb 2006
Last modified
17 Feb 2016 14:32
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