Multiproduct Firms, Product Differentiation, and Market Structure.

Lambertini, Luca ; Baranzoni, Silvia ; Bianchi, Patrizio (2000) Multiproduct Firms, Product Differentiation, and Market Structure. Bologna: Dipartimento di Scienze economiche DSE, p. 30. DOI 10.6092/unibo/amsacta/4941. In: Quaderni - Working Paper DSE (368). ISSN 2282-6483.
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Abstract

This paper provides a survey on the literature on multiple firms under either endogenous or exogenous product differentiation. The main aim is to identify the reasons why firms supply product lines rather than single goods. Factors pertaining to the demand side, such as brand loyalty and switching costs, are treated here. Moreover, the incentive towards product proliferation is investigated in connection with the issue of the persistence of monopoly. The consequences of product proliferation on social welfare are also discussed.

Abstract
Document type
Monograph (Working Paper)
Creators
CreatorsAffiliationORCID
Lambertini, Luca
Baranzoni, Silvia
Bianchi, Patrizio
Keywords
differentiation, product line, product proliferetion
Subjects
ISSN
2282-6483
DOI
Deposit date
05 Apr 2016 10:00
Last modified
05 Apr 2016 10:00
URI

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