Deliverable 3.1 Conceptual framework for behavioural change understanding

Iori, Elisa Iori ; Vittuari, Matteo ; Rettore, Caterina ; Jiang, Shiyan ; Antosz, Patrycja ; Carella, Ernesto ; Puga-Gonzalez, Ivan (2023) Deliverable 3.1 Conceptual framework for behavioural change understanding. University of Bologna, DOI 10.6092/unibo/amsacta/7462.
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Abstract

CHORIZO aims to improve the understanding about how social norms (rules and expectations that are socially enforced) influence behaviour related to food waste generation. In order to provide effective interventions for food loss and waste (FLW) actions, the project conducts a comprehensive analysis and construction of behavioural intervention model building. Deliverable 3.1 outlines the conceptual framework for behavioural change understanding in the CHORIZO project. This work aims at setting out the theoretical framework which represents the starting point for the modelling activities, which will focus on the effects of interactions among food supply chain actors and the influence of social norms towards zero food losses and wastes (FLW). The theoretical framework will be here presented by first outlining the complexity underpinning social systems – and food systems more specifically – and the methods available to investigate them Then, the MOA and HUMAT behavioural frameworks will be presented: the former considers food waste as an unintended consequence of iterative decisions, adaptation and behaviours driven both by internal and external factors, the latter explores agents’ behavioural decision mechanisms. The following section will provide an operational definition of social norms. Finally, the last section will supply a set of challenges and attention points to be considered when incorporating MOA and HUMAT into agent-based models and pave the way forward for the understanding of how social norms influence the generation or reduction of food waste. The document starts with an introduction on the overall project objectives and structure and highlights the framework we propose for understanding and exploring behavioural change in the CHORIZO project. In the following chapters (2 to 6), complex social systems, social norms, and model construct are explained. The document ends with a conclusion and steps to follow to ensure timely attainment of the project’s objectives.

Abstract
Document type
Monograph (Technical Report)
Creators
CreatorsAffiliationORCID
Iori, Elisa IoriUniversity of Bologna0000-0003-0987-1403
Vittuari, MatteoUniversity of Bologna0000-0003-4327-1575
Rettore, CaterinaUniversity of Bologna0009-0004-5676-7988
Jiang, ShiyanUniversity of Bologna
Antosz, PatrycjaNORCE0000-0001-6330-1597
Carella, ErnestoNORCE
Puga-Gonzalez, IvanNORCE0000-0003-2510-6760
Subjects
DOI
Deposit date
20 Dec 2023 14:05
Last modified
20 Dec 2023 16:46
Project name
CHORIZO - Changing practices and Habits through Open, Responsible, and social Innovation towards Zer� fοod waste
Funding program
EC - HE
URI

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