Multiproduct Firms, Product Differentiation, and Market Structure.

Lambertini, Luca ; Baranzoni, Silvia ; Bianchi, Patrizio (2000) Multiproduct Firms, Product Differentiation, and Market Structure. Bologna: Dipartimento di Scienze economiche DSE, p. 30. DOI 10.6092/unibo/amsacta/4941. In: Quaderni - Working Paper DSE (368). ISSN 2282-6483.
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Abstract

This paper provides a survey on the literature on multiple firms under either endogenous or exogenous product differentiation. The main aim is to identify the reasons why firms supply product lines rather than single goods. Factors pertaining to the demand side, such as brand loyalty and switching costs, are treated here. Moreover, the incentive towards product proliferation is investigated in connection with the issue of the persistence of monopoly. The consequences of product proliferation on social welfare are also discussed.

Abstract
Tipologia del documento
Monografia (Working paper)
Autori
AutoreAffiliazioneORCID
Lambertini, Luca
Baranzoni, Silvia
Bianchi, Patrizio
Parole chiave
differentiation, product line, product proliferetion
Settori scientifico-disciplinari
ISSN
2282-6483
DOI
Data di deposito
05 Apr 2016 10:00
Ultima modifica
05 Apr 2016 10:00
URI

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