Abstract

Internationalization of industries brings new dimension to the way the companies do business in future and some companies, although most of them have been using this only on cost or political grounds, have really analyzed the parameters that would benefit such an endeavor. Taking the Daimler-Benz Research Centre India as an example, the present paper analyzes various factors that have been considered by Daimler-Benz AG, Germany, in setting up the third research center outside of Germany. The paper generalizes some of the considerations, as far as possible, so as to make the contents of the paper more applicable to larger context