Intervention analysis to assess advertising effectiveness on brand awareness

Casadio, Silvia ; Luati, Alessandra ; Tassinari, Giorgio (2002) Intervention analysis to assess advertising effectiveness on brand awareness. Bologna, IT: Dipartimento di Scienze Statistiche "Paolo Fortunati", Alma Mater Studiorum Università di Bologna, p. 31. DOI 10.6092/unibo/amsacta/2154. In: Quaderni di Dipartimento. Serie Ricerche ISSN 1973-9346.
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Document type
Monograph (Working Paper)
Creators
CreatorsAffiliationORCID
Casadio, Silvia
Luati, Alessandra
Tassinari, Giorgio
Subjects
Area 13 - Scienze economiche e statistiche > SECS-S/03 Statistica economica
ISSN
1973-9346
DOI
10.6092/unibo/amsacta/2154
Deposit date
09 Oct 2006
Last modified
16 May 2011 12:02
URI
https://amsacta.unibo.it/id/eprint/2154

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