Abstract

In the last few years, Netflix has set itself as a true player in U.S. television industry, fostering new competitive dynamics that have contributed to redefine television's production and distribution models. This paper aims to discuss one of the effects of this competition: the rethinking of the pilot process in favour of the straight-to-series commitment in broadcast television. The analysis will unfold along three main directions: 1. Causes: we will argue that Netflix, through its high financial commitments, has launched a speculative bubble that has shaken up the traditional structure of competitive forces, pushing competitors to outbid its offers to hit-producers. 2. Issues: we will see whether the straight-to-series model could prove economically viable for broadcast television. 3. Consequences: we will ultimately analyse the consequences on narrative forms of network series, focusing in particular on writing processes and modes of storytelling.