Abstract

This dataset shows the consumer response to wine quality at different ethanol levels and the acceptance and barriers to alcohol-free wine. The response shows that consumers were able to differentiate wine samples based on alcohol content. Additionally, overall quality scores significantly declined with decreasing alcohol content, and alcohol-free wine received the lowest score. Safety, health or wellness benefits, and the desire to avoid alcohol emerged as the primary motivations for consuming alcohol-free wine. In contrast, sensory shortcomings, higher costs, and limited availability were identified as key barriers to the adoption of alcohol-free wine. These results provide strategic insights to strengthen the positioning of alcohol-free wines in a competitive beverage market.